About

I am a writer, editor and semiotic consultant with over a decade of experience in each field. I speculates on futures, the emergent cultural practices that will shape consumer desires in the years to come. My practice, rooted in semiotic research and informed by my work as an editor, seeks to answer these questions, to plot out a road map of what lies ahead.

Over the last 12 years, I have worked as a semiotic researcher and strategic insight analyst on projects for brands across many sectors, from fashion houses to technology start-ups, and major arts institutions. I also work as a writer, editorial consultant, and, am currently the editor-at-large of TANK, an independent arts and culture magazine. Storytelling is at the heart of my work – and understanding how this can shape strategic decisions for clients as varied as tech companies or museums.

A dual US/UK citizen, since 2019 I have been based between Istanbul, London and New York. I speak fluent Turkish, French and intermediate German.

Education:
SOAS, University of London, MA Turkish Studies, 2008
University of Cambridge, BA History, 2007

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